As it celebrates 120 years of setting the gold standard in luxury, the St. Regis New York has undergone a stunning makeover that artfully balances its Beaux-Arts heritage with contemporary style. Champalimaud Design led the transformation, revitalizing the hotel’s public spaces while preserving its rich history. The redesign breathes new life into iconic areas like the lobby and the famed King Cole Bar, blending classic architectural details with modern touches.

Stepping into the revamped lobby, guests are greeted by Waterford crystal chandeliers, custom hand-painted peacock murals, and restored stained-glass windows inspired by the original 1905 Tiffany designs. The open floor plan creates a welcoming space with bold colors and luxurious textures, offering a contemporary take on the hotel’s grand past.

Two new dining venues have also been introduced. The Drawing Room, inspired by Caroline Astor’s gowns, offers plush velvet seating and mirrored walls that recall the elegance of the 1920s. Meanwhile, the iconic King Cole Bar has been refreshed with rich green ceilings, dark wood paneling, and lavender tasseled chairs, making its famous Maxfield Parrish mural of Old King Cole pop against a modern backdrop.

One of the most exciting discoveries during the renovation was John Jacob Astor IV’s original collection of books, now publicly displayed for the first time, adding a personal touch to the hotel’s story. Later this year, La Maisonette, an all-new dining space inspired by the original 1910 breakfast room, will open with a skylight and white walls that evoke an outdoor pavilion feel.

As the St. Regis New York steps into its next century, this luxurious makeover reaffirms its place as a beacon of both history and modern luxury. For guests, it offers a unique opportunity to experience the best of both worlds—a tribute to its glamorous past with a fresh, contemporary twist.

For more information contact our travel advisor HERE.