This winter, Saudi Arabia invites the world to experience a season like no other. The launch of the "Where Winter Lights Up" campaign marks the second phase of the celebrated global tourism initiative, “This Land is Calling.”

Running from October 2024 through March 2025, this immersive winter experience is packed with over 1,000 activities and events, offering something for every traveler. From vibrant festivals and cultural discoveries to thrilling sports events, Saudi's winter calendar is brimming with unforgettable moments.

Unveiling Saudi’s Iconic Winter Events
Saudi's winter season promises to be more dazzling than ever, with flagship events making their much-anticipated return. Riyadh Season, one of the largest winter entertainment extravaganzas in the world, offers everything from live performances and sports events to an enchanting Harry Potter Experience—a 25,000 square meter wonderland for kids of all ages.

The electrifying atmosphere continues with the boxing heavyweight world title fight between Tyson Fury and Oleksandr Usyk in December, and for motorsports fans, the iconic Formula 1 Saudi Arabian Grand Prix and the Dakar Rally will once again rev up in early 2025.

A Journey Across Saudi’s Legendary Destinations
Whether you're drawn to the vibrant capital of Riyadh, the timeless landscapes of AlUla, or the serene shores of the Red Sea, "Where Winter Lights Up" offers travelers a chance to explore Saudi Arabia's diverse geography and cultural riches.

Visitors can experience the rich history of Diriyah, dine at exclusive restaurants in Riyadh, or participate in immersive cultural festivals like the Ancient Kingdoms Festival in AlUla. Here, history comes alive with live performances, art installations, and culinary delights that celebrate the region's ancient heritage.

Unparalleled Luxury and Thrill by the Red Sea
For those seeking relaxation, Saudi’s Red Sea coast is the ultimate winter retreat. Home to newly-opened luxury hotels such as the St. Regis Red Sea Resort and Nujuma by Ritz-Carlton Reserve, travelers can unwind on the pristine islands, accessible only by seaplane or private yacht.

Adventure seekers, too, can indulge in thrilling activities, from stargazing and beach horse riding to diving at the Red Sea's newly certified PADI Adaptive Dive Centers. Whether it’s adrenaline-pumping water sports or serene wellness retreats, Saudi’s winter season has it all.

Saudi’s World-Class Hospitality
In addition to its stunning landscapes and rich history, Saudi Arabia is renowned for its hospitality. Visitors can immerse themselves in the local culture by sharing meals with Saudi families, learning to cook traditional dishes, or exploring historic neighborhoods like Jeddah’s Old Town. This winter, Saudi opens its doors to the world, offering warm, authentic experiences that connect travelers with the heart of Arabia.

Your Gateway to Saudi
With expanded eVisa initiatives and enhanced international connectivity, it's never been easier to visit Saudi Arabia. From luxury travelers to cultural explorers, sports fans, and wellness enthusiasts, Saudi Arabia is ready to light up your winter with a season full of wonder, excitement, and discovery.

For more information contact our travel advisor HERE.