Selfridges celebrates Shakespeare’s 400th birthday by building a theater in their basement!

Selfridges are celebrating the 400th birthday of the world famous English poet and playwright William Shakespeare with a massive campaign called "Shakespeare Refashioned." Not only will the retailer pay tribute to the Bard of Avon through elaborate window displays and Shakespeare themes collections, but also through the installation of a 100-seat theater on its lower ground floor.

Source: Luxurylaunches.com