Though the prime months of Euro summer are just beginning, the world’s most luxurious hotels are officially kicking off the season in high style. This year, fashion’s biggest names are taking over premier coastal spots with a slew of exclusive beach club collaborations.

Think branded plush towels, custom-striped parasols, Instagram-worthy pop-up boutiques, and exclusive resortwear collections—all meticulously manicured to elevate your summer getaway. While several viral favorites from last year are making a triumphant return, 2026 brings exciting new surprises poolside and oceanfront across the globe.

The only question left to ask is: which one will you visit first?

Here is your ultimate guide to the chicest luxury beach club takeovers of the season.

Gucci at La Rose des Vents | Monte-Carlo, Monaco

Few fashion prints have a backstory quite as iconic as Gucci’s Flora. Originally created in 1966 by Vittorio Accornero as a silk scarf for Princess Grace of Monaco, the house makes a full-circle return to the principality this summer. Gucci has transformed La Rose des Vents on Larvotto Beach with scalloped parasols and loungers dressed in the signature pattern of blossoms, butterflies, and berries, alongside striking large-scale floral installations by Belgian artist Mark Colle. A limited Gucci Flora collection in vibrant red ready-to-wear and accessories is available exclusively online and at the Monte-Carlo boutique.

Burberry at One&Only Aesthesis | Athens, Greece

Swapping the British countryside for the sunny Athenian Riviera, Burberry has reimagined One&Only Aesthesis in a fresh, coastal turquoise version of its iconic check. The takeover spans across the main pool deck, lush gardens, tennis and padel courts, and even the resort’s custom buggies and bicycles. Guests can schedule private Burberry styling appointments before arrival and shop the brand’s 2026 High Summer collection directly at the resort.

Burberry at Hotel Belles Rives | Antibes, France

Doubling down on its Mediterranean presence, Burberry has also brought a custom Belles Rives-blue check to Hotel Belles Rives in Antibes. The makeover touches everything from the Art Deco terraces and private jetty to the hotel’s original 1920s elevator. In a nod to the property’s literary history—F. Scott Fitzgerald famously began writing Tender Is the Night here—guests can enjoy playful touches like custom Burberry ice lollies and waterskiing sessions in the bay.

Jacquemus at Mandarin Oriental, Bodrum | Bodrum, Turkey

Jacquemus brings its effortlessly cool beach aesthetic to Paradise Bay at the Mandarin Oriental, Bodrum. The maison’s recognizable seaside stripes adorn everything from sunbeds to towels. Extending beyond mere decor, Jacquemus has designed branded backgammon sets, paddle boards, and beach paddles for guests to enjoy. An on-site pop-up boutique features the brand-new Resort 2026 Plage collection and accessories.

Missoni Beach Club at OKU Ibiza | Ibiza, Spain

Following a wildly successful debut, Italian fashion house Missoni returns to OKU Ibiza to dress the island’s largest swimming pool. The teak deck is transformed into a rich patchwork of turquoise, emerald, and deep blue zig-zag stripes, framed by fringed parasols and branded loungers. Located in the relaxed enclave of Cala Gracio, this spot offers the perfect mix of chill poolside DJ sets, world-class spa treatments, and vibrant Japanese dining. Located in the relaxed enclave of Cala Gracio, this spot offers the perfect mix of chill poolside DJ sets, world-class spa treatments, and vibrant Japanese dining.

Jacquemus at Monte-Carlo Beach | Monte-Carlo, Monaco

Returning to the legendary pier at Monte-Carlo Beach, Jacquemus trades last year’s viral banana-yellow for a crisp blue-and-white palette inspired by the sparkling Mediterranean waters. Sunbeds, umbrellas, and towels are reimagined in the new print, complemented by an exclusive on-site Jacquemus boutique.

Casablanca at Six Senses Ibiza | Ibiza, Spain

Parisian luxury label Casablanca has teamed up with Six Senses Ibiza to reimagine the resort’s rocky coastline with sleek new beach furnishings and a dedicated sunset chill-out lounge. Casablanca’s signature Parisian-Moroccan aesthetic aligns seamlessly with the island’s bohemian spirit. Founder and Creative Director Charaf Tajer steps in as the hotel’s artist-in-residence, curating musical experiences, hosting recording studio sessions, and bringing in a star-studded lineup of guest DJs.

Loewe Perfumes at Dunas de Formentera | Formentera, Spain

Offering a truly immersive sensory experience, Loewe Perfumes has taken over Dunas de Formentera nestled along Migjorn Beach. Inspired by Loewe’s new pistachio-scented candle, the collaboration brings tactile design elements, refined olfactory experiences, and a chic, pistachio-hued interior decor to various spaces throughout the hotel.

The Sun Club: Burberry Edition at The Standard, Bangkok | Bangkok, Thailand

Bringing the summer vibe to the city, Burberry has taken over the rooftop pool deck at The Standard, Bangkok. Reimagined in a vibrant custom yellow check, the space features branded cabanas, loungers, a fun bespoke photobooth, and a poolside cart serving Burberry-branded ice lollies alongside a specially curated menu.

Dioriviera at Jumeirah Capri Palace | Capri, Italy

The perennial summer favorite Dioriviera returns to Jumeirah Capri Palace, turning the terrace of the famous Il Riccio restaurant and beach club into a temporary Dior paradise. Complete with Dior-designed sun loungers, striped cabanas, and custom cocktails, this year’s pop-up also showcases Jonathan Anderson’s debut beach collection following his appointment as creative director.

Which designer retreat are you booking this summer?